BRAND & BREW: A Personal Brand & LinkedIn Strategy Business Workshop at the von Trapp Brewery

von trapp bierhall entry

What is "Brand & Brew"?

Brand & Brew is a full day workshop to show entrepreneurs, executives, authors, speakers, or professionals in career transition how to stand out from their competition online. And it all takes place at the famous von Trapp Family Bierhall in Stowe, Vermont.

Join LinkedIn and public relations expert, Kate Paine, for an in-depth workshop about how to strategically define your personal brand, and position yourself online so you can attract new clients and earn more business. 

  • Are you feeling stuck and overwhelmed with where and how to showcase your professional expertise?  
  • Feel uncomfortable with self-promotion and want to know how to do it in a way that feels good and not sales-y?  
  • Are you confused by how to effectively use social media without paying an arm and a leg for advertising and awareness of your service or product?  
  • Do you try to catch the attention of reporters and journalists so they’ll seek you out for a feature story or interview? Can you imagine yourself as a guest on national podcasts to showcase yourself as an industry visionary?  
  • Tired of networking at small, local networking events where you’re not necessarily in front of your ideal client? Do you want to learn how to use LinkedIn to network online, which will result in one-to-one meetings in person, and more leads?  

If you said yes to any of the above, then don’t miss this exclusive opportunity to learn how you can stand out online so you can reach a larger, broader audience to get in front of your ideal client (or employer).  

You’ll learn how to identify your personal story and then highlight a nugget of that story to build a robust personal brand, which will give you the foundation to position yourself on targeted online platforms. 

Your goal? To captivate your audience's attention so that you set yourself apart from your peers or competition. 

We’ll focus primarily on using LinkedIn in ways you haven’t considered and take your online presence to an entirely new level.  


Kate helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.  

She uses her 25+ year journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual's “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.  


Your Takeaways

At the end of the day you’ll have the tools to:  

  • Create a stellar LinkedIn headline and summary to stand out from your competition
  • Build a complete profile, which helps potential customers, journalists, industry influencers, recruiters, and headhunters find someone “like” you, even if they don’t know your name
  • Showcase existing digital assets and media on your LinkedIn profile to raise your ranking
  • Conduct simple keyword research to make sure you’re using search terms in Google, which help get you discovered online
  • Identify your slice-of-life story so that you differentiate yourself
  • Build your personal brand, which is your elevator speech “on steroids”
  • Leverage other online platforms beyond LinkedIn and Facebook, which provide more bandwidth for your service or product  

AGENDA | July 12:

8:30 am - 9 am: Arrival, networking, coffee/tea/pastries

9 am - Noon: Hands on workshop

Noon - 1 pm: Lunch in the Trapp Bierhall

1 pm - 4 pm: Hands on workshop and live, online demos

4 pm - 5 pm: Private tour of the von Trapp Brewery and 1-flight tastings

5 pm: Event concludes. Say our goodbyes and continue networking at the Bierhall bar, if you wish.


This intimate and exclusive strategic work session includes:  

Full day, hands-on workshop  

• Going behind the LinkedIn platform so you can navigate your way through its myriad settings and features, learn strategies and best practices to engage with your connections, to build your thought leadership, and establish relevant and meaningful connections both online and off  

• How to use LinkedIn’s hot native video app to build relationships, which may convert to sales. The video feature is only 10 months young and it's fast becoming an integral tool to gain broad exposure on LinkedIn.  

Coffee/tea and light pastries in the morning 

Full lunch by Trapp Family Lodge  

Private von Trapp Brewery tour and tastings at the end of the day  

kate paine speaks at uvm


von Trapp Bierhall Restaurant & Brewery

1333 Luce Hill Road

Stowe, VT 05672

Phone: (802) 253-5750

You’ll learn all this in the unique setting of the von Trapp Brewery & Bierhall located on the grounds of the famous Trapp Family Lodge in Stowe, Vermont. Lunch is included and will feature a select choice of Trapp specialties.  

After the workshop ends, you’ll be treated to a private tour of the von Trapp brewery complete with a 4-flight tasting of their Vermont-made lagers and pilsners. After the tour, you’re welcome to continue networking in the Bierhall bar.  

More about the Trapp Brewery

I attended Kate's Brand & Brew in May. I learned many insider techniques to expand my SEO results, identify ways to track the outreach stats, use my profile to tell my story, and easily create videos to communicate my message. I feel more confident, and know how to better use LinkedIn. Kate is a true pro. Her session was well put together, and she covered a lot of content without losing her audiences' attention or interest.

- Steve Schleupner, CEO YouTree, LLC, Stowe, Vermont

"Kate is a personal branding expert, and has the ability to help her clients get their ‘story’ out so it resonates with their community – this is such an important tool in social selling, especially with LinkedIn." 

- Adele MacLay, CEO Small Business, Huge Success, London, U.K.

"Kate is an excellent presenter and attending her in-person trainings is a pleasure. I highly recommend her to anyone looking to better utilize LinkedIn as a powerful tool to expand their sphere of influence and grow their business."

- Lee Duncan, CEO, CMO, Alliance Group, Atlanta, GA 

susan walker coach

"Kate Paine knows social media—and how we can best harness its many platforms to tell our stories and showcase our work. Her knack for communicating about storytelling through technology is extraordinary!"

- Susan Walker, Susan Walker Life Coaching, Burlington, VT

jeff pottinger

"Kate's professional expertise, ease of delivery, and willingness to coach our Fellows one-on-one after their training sessions makes a huge impact on their efforts to create a professional LinkedIn profile as they transition out of their military service."

- Jeff Pottinger, Vice President, Programs, The Honor Foundation (A Partner of the Navy SEAL Foundation), Virginia Beach, VA 

Fine Print:

  • You must have a current and up-to-date LinkedIn profile. (We will not be covering the basics of setting up a LinkedIn profile.)
  • An advanced beginner to intermediate level understanding of LinkedIn. 
  • Bring a laptop to the workshop so you can be logged into your personal account to make changes as we go through the day (Note: Tablets do not work well in this setting as the mobile app for LinkedIn is limited and doesn’t allow you to make detailed edits to your profile from the app. Be sure to have your login information on the ready!) 
  • An eagerness to learn something new and step out of your comfort zone so that you can comfortably and confidently show and see yourself as the expert you are in your industry or business.
  • You must be 21 or older to participate in the end-of-day private brewery tour.