Brand & Brew is a full day workshop to show entrepreneurs, executives, authors, speakers, or professionals in career transition how to stand out from their competition online. And it all takes place at the famous von Trapp Family Bierhall in Stowe, Vermont.
Join LinkedIn and public relations expert, Kate Paine, for an in-depth workshop about how to strategically define your personal brand, and position yourself online so you can attract new clients and earn more business.
If you said yes to any of the above, then don’t miss this exclusive opportunity to learn how you can stand out online so you can reach a larger, broader audience to get in front of your ideal client (or employer).
You’ll learn how to identify your personal story and then highlight a nugget of that story to build a robust personal brand, which will give you the foundation to position yourself on targeted online platforms.
Your goal? To captivate your audience's attention so that you set yourself apart from your peers or competition.
We’ll focus primarily on using LinkedIn in ways you haven’t considered and take your online presence to an entirely new level.
Kate helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.
She uses her 25+ year journalism, PR and marketing background to tease out her clients’ compelling story to position them as an industry visionary or influencer both online and off. Identifying an individual's “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.
At the end of the day you’ll have the tools to:
8:30 am - 9 am: Arrival, networking, coffee/tea/pastries
9 am - Noon: Hands on workshop
Noon - 1 pm: Lunch in the Trapp Bierhall
1 pm - 4 pm: Hands on workshop and live, online demos
4 pm - 5 pm: Private tour of the von Trapp Brewery and 1-flight tastings
5 pm: Event concludes. Say our goodbyes and continue networking at the Bierhall bar, if you wish.
ALL INCLUSIVE PRICE IS ONLY: $375
This intimate and exclusive strategic work session includes:
• Full day, hands-on workshop
• Going behind the LinkedIn platform so you can navigate your way through its myriad settings and features, learn strategies and best practices to engage with your connections, to build your thought leadership, and establish relevant and meaningful connections both online and off
• How to use LinkedIn’s hot native video app to build relationships, which may convert to sales. The video feature is only 10 months young and it's fast becoming an integral tool to gain broad exposure on LinkedIn.
• Coffee/tea and light pastries in the morning
• Full lunch by Trapp Family Lodge
• Private von Trapp Brewery tour and tastings at the end of the day
von Trapp Bierhall Restaurant & Brewery
1333 Luce Hill Road
Stowe, VT 05672
Phone: (802) 253-5750
You’ll learn all this in the unique setting of the von Trapp Brewery & Bierhall located on the grounds of the famous Trapp Family Lodge in Stowe, Vermont. Lunch is included and will feature a select choice of Trapp specialties.
After the workshop ends, you’ll be treated to a private tour of the von Trapp brewery complete with a 4-flight tasting of their Vermont-made lagers and pilsners. After the tour, you’re welcome to continue networking in the Bierhall bar.
I attended Kate's Brand & Brew in May. I learned many insider techniques to expand my SEO results, identify ways to track the outreach stats, use my profile to tell my story, and easily create videos to communicate my message. I feel more confident, and know how to better use LinkedIn. Kate is a true pro. Her session was well put together, and she covered a lot of content without losing her audiences' attention or interest.
- Steve Schleupner, CEO YouTree, LLC, Stowe, Vermont
"Kate is a personal branding expert, and has the ability to help her clients get their ‘story’ out so it resonates with their community – this is such an important tool in social selling, especially with LinkedIn."
- Adele MacLay, CEO Small Business, Huge Success, London, U.K.
"Kate is an excellent presenter and attending her in-person trainings is a pleasure. I highly recommend her to anyone looking to better utilize LinkedIn as a powerful tool to expand their sphere of influence and grow their business."
- Lee Duncan, CEO, CMO, Alliance Group, Atlanta, GA
"Kate Paine knows social media—and how we can best harness its many platforms to tell our stories and showcase our work. Her knack for communicating about storytelling through technology is extraordinary!"
- Susan Walker, Susan Walker Life Coaching, Burlington, VT
"Kate's professional expertise, ease of delivery, and willingness to coach our Fellows one-on-one after their training sessions makes a huge impact on their efforts to create a professional LinkedIn profile as they transition out of their military service."
- Jeff Pottinger, Vice President, Programs, The Honor Foundation (A Partner of the Navy SEAL Foundation), Virginia Beach, VA